My uncle, EW Greenlee is self-publishing a trilogy, The Chosen One of Allivar so he asked me to design a logo for Allivar Creative, an llc that “was created to protect all the intellectual property rights of the author”.  Although he made it easier on me to design by producing a concept sketch, I helped to refine it in Illustrator and added a few embellishments.

Client Concept Sketch & My Sketches::


What I thought was so cool about his concept sketch is that he was trying to marry the A and C of Allivar Creative and by doing so, birthed an E for Edward, and completely by accident.