THE NEIGHBORHOOD BICYCLE SHOP IS SOCIAL
As a fellow Okie with a cycling bug, I have so much fun collaborating with The Neighborhood Bicycle Shop on their social media marketing campaigns. These are a variety of the vibrant, eye-catching, and engaging social media ads I’ve worked on, designed to market the local shop’s products, services, and community events.
Photography by Greer Inez | Styling by Sarah Shanks
Festive and playful social media ad series designed to attract the stylish cyclist’s attention, while promoting the #shoplocal campaign during the holiday season.
Hand rendered “MTB DEMO” typographic treatment, designed to promote a trail ride hosted by the locally owned Neighborhood Bike Shop (formerly, Al’s Bicycles), featuring the newest Cannondale mountain bike releases.
Each letter form is constructed of individual horizontal straight lines, yet conveys a sense of fluid movement, representative of the flow state one enters to maintain the line when riding single track trails at high speeds.
#BIKEGEEKS POP CULTURE CAMPAIGN
Social media series of ads targeting female cyclists with products, services, and community events/rides designed to support and encourage female cyclists, and ultimately expand the network of women who ride in Oklahoma.
WOMEN WHO RIDE
ADVENTURE SERIES CAMPAIGN
To encourage female cyclists and help further cultivate the community of female riders in Oklahoma, this social media series embraces illustration and lifestyle photography to help share a group of female cyclist’s adventure stories as they tour around the US, discovering new and exciting places to ride.
Diamonds and crystals made sense as visual representations of the nature of women, sharing qualities of strength, complexity and beauty.