DESIGN & ART DIRECTION
OU INFORMATION TECHNOLOGY
Marketing & Communications Projects | 2016-2019
Client
IT Marketing & Communications, University of Oklahoma
Project Date
2016-2019
Category
Graphic Design · Illustration · Logos & Branding · Posters & Print
MEET TEAM MARCOM
IT NEWS BLOG
The Meet OU IT series of the IT News Blog was developed by MarCom student interns to introduce campus to the many faces and talents of OU IT
by providing a platform for sharing the unique stories of the individuals behind the scenes while keeping campus abreast of the exciting collaborative
projects and campus initiatives underway. As the largest organizations on campus, IT employess over 500 employees spanning the campus network.
As such, MarCom interns collaborate throughout each semester to coordinate interviews with full-time and student employees from various teams
within IT and write blog features introducing team members with a bit about what they do for IT and the OU community. This particular blog article
features the IT MarCom team with a bit about us and what we do. | https://itnews.ou.edu/meet_team_marcom
CIO CHATS
Designed IT News Blog article headers and social media graphics to promote CIO Chats, a new featured blog series where the OU community can regularly find updates and news related to technology initiatives on campus.
BEST PLACES TO WORK
Designed blog article header and social media graphic to share an IT News Blog article announcing OU IT was recognized by Computerworld as one of the nation’s Best Places to Work in IT | 2018.
IT WEBSITE & ICONOGRAPHY
IT HOMEPAGE & SECURITY SITE
Managed IT web content within an Adobe Content Management System and designed a set of icons as quick link
buttons on the IT homepage and Security site for easy access to the most frequented pages of the IT website.
OU IT QUICK START GUIDE
Designed 6×6” IT Quick Start Guide to help new students connect with essential technology services on campus.
BACK TO SCHOOL CAMPAIGNS
HI CLASS OF 2020
Designed Back to School Campaign Identity & Visual Communications for social media contests held at the beginning
of the Fall semester during new student orientation events to drive student engagement with the IT brand while assisting
new students with connecting to technology services on campus.
Campaign Concept & Photography by MarCom Intern Team
ALL ABOUT IT | CLASS OF 2021
Designed Back to School Campaign Identity & Visual Communications for social media contests held at the beginning
of the Fall semester during new student orientation events to drive student engagement with the IT brand while assisting
new students with connecting to technology services on campus.
Photography, Campaign & Design Concept by MarCom Intern Team
NICE TO MEET YOU ’22
Designed Back to School Campaign Identity & Visual Communications for social media contests held at the beginning
of the Fall semester during new student orientation events to drive student engagement with the IT brand while assisting
new students with connecting to technology services on campus.
Campaign Concept and Photography by IT MarCom Intern Team | Wordmark by Rachel Russell, Graphic Design Intern
TECH BOOTCAMP COURSE IDENTITY
Designed Course Section Headers & Icons for Tech Bootcamp, a quick online course designed in 2016 by a team of IT student employees to help new students maximize their first semester at OU by introducing them to technology services prior to arriving on campus in the fall. By completing the three quick challenges, incoming students are introduced to OU’s Learning Management System before arriving to campus while learning how to set up email, access free Microsoft Office Suite, connect to Wifi and so much more. As added incentive and to further engage students with the IT brand, they are entered to win an Amazon Echo upon completion of all three challenges | https://link.ou.edu/techbootcamp
Tech Bootcamp Course Identity by MarCom Design Interns 2015
Photography by MarCom Design Interns 2018
TECH BOOTCAMP & STUDENT PERKS
Designed 4X6” double-sided handouts provided during new student orientation events to introduce incoming
students and their families to OU IT and connect them with student discounts and technology services on campus.
Student Perks Campaign Concept & Photography by MarCom Intern Team 2018
ART DIRECTION
STUDENT INTERN PROJECTS
Provided Art Direction on visual communications for social media campaign and contest, which was developed by IT MarCom student interns to effectively reach, communicate and connect with students by driving engagement with the IT brand in a fun, interactive, and relatable way. The overall goal was to inform and prepare campus for the transition from D2L Learning Management System to Canvas Learning Management Platform, with full implementation official on 6/2.
INTRODUCING WIFI@OU
Designed Visual Communications to introduce campus to a new and improved OU WiFi network. To assist with the transition, we implemented an early communication plan by regularly sharing branded support articles, useful resources, and helpful contact information through various communication channels, including social media, IT News Blog, Mailchimp emails, handouts, and digital signage | 2018
Photography by MarCom Intern Team
TECH TAXI
IT MarCom student interns developed the concept of Tech Taxi in 2016, which is an IT golf cart shuttle service led by MarCom interns to engage students with the IT brand and IT services while offering lifts to class. IT News Blog Excerpt: “The response has been overwhelmingly positive, so the students continue thinking of new ways to use it. We’ve partnered with OU Summer Session as they serve free snow cones on the South Oval. We’ve handed out VIP passes to concerts. We’ve helped people escape the summer heat. We even won an award! But mostly we’ve created an opportunity to connect with the campus community and share our excitement for OU IT.”
Tech Taxi Concept, Identity Design, and Photography by MarCom Intern Team
IT ON THE STREETS CAMPAIGN
Provided Art Direction on campaign branding and visual communications for the IT On The Streets social media campaign. As an extension of Tech Taxi and inspired by Cash Cab, the popular mobile trivia series, the “IT on the Streets” social media campaign was developed by the MarCom Student Intern Team in 2018 to drive overall student engagement with the IT brand and inform students about the ITservices tech resources available. As incentive to wave down the Tech Taxi for a ride to class, students were offered the chance to win an Amazon Dot by answering a series of questions related to IT services and tech resources, which were posted on social media before we hit the streets.
Campaign Concept and Design by MarCom Intern Team
Promotional Video and Photography by Thorpe Mayes, Video & Photography Intern
PASSWORD CHANGE CAMPAIGN
Provided Art Direction for a social media campaign and social media contest to increase awareness of a campus-wide
IT Security initiative requiring students, faculty and staff to change their OU Netpassword annually.
Branded Campaign Graphics by MarCom Intern Team
SECURE SOONER IDENTITY
Provided Art Direction as student design interns developed a branded visual identity system for the Canvas course modules and promotion of Secure Sooner, a new cyber-security training course available to all students of the University of Oklahoma on Canvas, OU’s primary learning management system. This course was designed by student interns from the IT Security team to help other students develop cyber-security habits that will protect them during their time at OU, and beyond. MarCom design interns worked directly with the Security team to develop and implement a branded communication plan to promote the course, which was officially launched on Data Privacy Day 2019.
Secure Sooner Identity & Branded Course Headers by Cassidy Kelley & Samantha Strothers, Graphic Design Interns
https://itnews.ou.edu/data-privacy-day-2019 | https://canvas.ou.edu/courses/128755
